Built for Metro Detroit Trades

Show up.
Stand out.
Get hired.

We build the websites and local presence that help Metro Detroit contractors get found on Google, build their reputation, and turn searches into customers. Plans from $99/mo.

0%
of customers search online first
<3s
to form a first impression
2x
more calls with strong reviews
Local.
We only serve Metro Detroit

Everything your business needs online.

We handle the pieces that get you found, get you called, and keep customers coming back. Need something custom-built? We do that too.

Website Design

A website that gets you calls. Built for plumbers, roofers, electricians, HVAC companies, and local contractors across Metro Detroit.

  • Mobile-friendly, fast-loading, and Google-ready
  • Click-to-call, contact forms, and service area pages
  • Live in under two weeks
See full details →

Local SEO

When someone in your city searches "roofer near me" or "HVAC contractor Sterling Heights," you want to be in the top results. We make that happen.

  • Google Business Profile setup & management
  • 10+ directory listings cleaned up (Yelp, BBB, Angi)
  • Website pages optimized for local search
See full details →

Reputation & Reviews

Most customers check Google reviews before calling. We help you get more of them automatically and make sure bad ones don't go unanswered.

  • Automated review requests after every job
  • Monitor Google, Yelp, and Facebook daily
  • Response drafts for negative reviews
See full details →

Ongoing Management

Your website, Google profile, and social pages stay active without you lifting a finger. Monthly updates, posts, and a plain-English report on how you're ranking.

  • Monthly Google Business Profile posts
  • Facebook & Instagram content (8 posts/mo)
  • Google ranking report each month
See full details →

Show up first.
Get the call.

When someone searches "plumber near me Detroit," the first three results get nearly all the calls. We put you there.

  • Map Pack placementOptimize your Google Business Profile to compete for the top 3 local results.
  • Review velocityAutomated review requests turn happy customers into rankings and social proof.
  • Consistent listingsWrong addresses and duplicate profiles hurt rank. We clean up the top directories.
Get a Free Quote

Simple, flat-rate plans.

No hourly billing, no surprise fees. Pick a plan and we handle everything from day one.

Get Found
Show up online
$99/mo
+ $399 one-time setup
  • 5-page website, hosting & SSL
  • Google Business Profile setup
  • Search optimization & sitemap
Get Started
Most Popular
Get Called
Turn searches into calls
$199/mo
+ $799 one-time setup
  • Everything in Get Found
  • Review request automation
  • Missed call text-back & call tracking
Get Started
Get Chosen
Become the obvious choice
$399/mo
+ $1,299 one-time setup
  • Everything in Get Called
  • Blog posts + social media content
  • Full review monitoring & written responses
Get Started
Sal Krupa — Founder, Detroit Signal

Sal Krupa — Founder

"I work with a small number of clients at a time. It's just how I keep the work good. I'll tell you upfront what I think will be worth it for you and what won't."

Built for local business owners.

Detroit Signal is run by Sal Krupa, a Metro Detroit local who spent years in tech and got tired of watching good businesses get buried on Google while agencies collected fat retainers and delivered little.

No fluff, no bloated contracts, and no holding your site hostage when the relationship ends. A good website, a clean Google profile, and a few solid reviews can change your call volume overnight. That's the stuff we focus on.

Let's talk about your business.

Fill this out and we'll send a personalized recommendation within 1 business day. No commitment, no hard sell.

Step 1: Your Business (current)
Step 2: Where You Stand
Step 3: What You Need
Step 4: Contact Info

Tell us about your business.

Where do you stand online?

What are you looking for?

How do we reach you?

No commitment. We'll send a personalized recommendation within 1 business day.

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